InfoNow Press Release
InfoNow Launches New Channel Insight Data Quality Service
DENVER August 17, 2005,
InfoNow Corporation (NASDAQ: INOW) today announced that it has launched a new Channel Insight Data Quality Service (DQS) to help clients create and maintain a consistent, accurate and complete view of customers and channel partners across an enterprise.
InfoNow's Channel Insight DQS gives companies a convenient and cost-effective way to leverage their data assets to:
1.Maintain an accurate and timely view of partners and end customers across an enterprise,
2.Maximize the return on investment (ROI) of Customer Relationship Management (CRM) and other corporate initiatives,
3.Eliminate manual costs associated with reconciling and updating partner and customer data
4.Reduce marketing costs through the elimination of duplicate marketing and mailing materials,
5.Consolidate systems and information after mergers, acquisitions, global expansions, and more.
Channel Insight DQS requires no software installation, customization or ongoing client support. It processes customer and channel partner data from multiple operational systems (via batch files or online), uses unique Channel Insight technology to identify the known businesses that make up a company's customer and partner base, and enhances the information with market data, such as company size, vertical market, contact and standardized address information, from business reference databases. It then links individual data records together according to client business rules and assigns unique identifiers to individual entities to eliminate duplicate records and facilitate data management. The resulting data can be used to populate a centralized data warehouse or be delivered to other enterprise systems. The result is a single, highly accurate view of customers and partners that can be used reliably to support real-time marketing, sales, compensation and customer service initiatives.
Channel Insight DQS can be implemented for one-time customer data cleanup or as an ongoing service. With InfoNow's ongoing service, customer records are continuously updated to identify and integrate new customers as well as to reflect changes in location, merger and acquisition activity, corporate firmographics and more. This service addresses head-on the challenge of keeping customer data current with sales, channel, call-center and other actions that generate changes to customer data.
"Companies have suffered for years with customer and partner data that is inaccurate, incomplete, or inconsistently represented across multiple systems," said Mark Geene, Executive Vice President of Field and Client Operations for InfoNow. "We're pleased to offer a service that enables our clients to address this challenge quickly and reliably. Channel Insight DQS is the only offering we know of that's based on patent-pending algorithms specifically designed to reduce the number of false negatives and false positives that can occur when identifying, de-duplicating and linking customer and partner information. This provides unprecedented levels of accuracy compared to other data cleansing and data integration solutions and enables our clients to rely confidently on their data to make strategic business decisions."
For additional information about InfoNow's Channel Insight Data Quality Service, contact InfoNow at 1-866-868-4669, or visit the Company's Website at www.infonow.com.
About InfoNow Corporation
InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow Channel Insight™ gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow Location Insight™ directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow Location Insight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, Visa and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, please visit the Company's Web site at www.infonow.com.