InfoNow Press Release
LEADING ANALYST FIRM PUBLISHES RESEARCH ON CHANNEL INSIGHT DATA QUALITY SERVICE
Analyst Firm Stresses Importance of Complete and Accurate Data on Channel Partner Sales Activity
DENVER October 11, 2005,
InfoNow Corporation (NASDAQ: INOW), a leading provider of channel visibility and channel management solutions, today announced that its recently announced Channel Insight Data Quality Service (DQS) is the subject of a recent research report published by a leading technology analyst firm, Gartner Inc. The report, “Latest InfoNow Offering Aims to Better Channel Oversight for Manufacturers,” was published on September 13, 2005, by Michael Haines and Dale Hagemeyer of Gartner Inc. It can be accessed online at www.infonow.com.
"Companies are struggling with establishing and maintaining an accurate, complete representation of their customers and partners across their various CRM, ERP, PRM, and data warehouse systems,” said Mark Geene, Executive Vice President of Field and Client Operations for InfoNow. “Channel Insight DQS directly addresses this challenge by providing our clients with a single, accurate view of who their customers and partners are, while linking the records across various enterprise databases. Our clients can then use this information to make strategic business decisions and better serve their customer and partner base. We’re excited by the traction in the marketplace that we’ve already made and pleased at the attention we’ve been getting regarding this breakthrough solution.”
According to the September 2005 report: “It is more critical than ever that IT vendors maintain complete and accurate data regarding their channel partners sales results, and even more critical that they can constantly improve effectiveness in the way they leverage data…If information is not timely and accurate, then bad decisions can be made. In today’s strongly indirect marketplace, this is no longer acceptable.”
Channel Insight DQS, launched in August 2005, is designed to help clients create and maintain a consistent, accurate, and complete view of customers and channel partners across an enterprise. DQS requires no software installation, customization, or ongoing client support. It processes customer and channel partner data from multiple operational systems, uses unique Channel Insight technology to identify the businesses in the data, and enhances this information with market data (such as company size, vertical market, contact names, and standardized address information) from business reference databases. DQS then links individual data records together according to client-specific business rules and assigns unique identifiers to individual entities, thereby eliminating duplicate records and facilitating ongoing data management. The resulting data can be used to populate a centralized data warehouse or be delivered to other enterprise systems. The result is a single, highly accurate view of customers and partners that can be used reliably to support real-time marketing, sales, compensation and customer service initiatives.
About InfoNow Corporation
InfoNow (Nasdaq:INOW) provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow Channel Insight™ gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow Location Insight™ directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow Location Insight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, Visa and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, please visit the Company's Web site at www.infonow.com.