InfoNow Press Release
INFONOW AND PLANET FORM PARTNERSHIP TO EXTEND CHANNEL VISIBILITY SOLUTIONS THROUGHOUT EUROPE
Planet will serve as European conduit for InfoNow’s Channel InsightTM and Location InsightTM Solutions
DENVER, LONDON, July 20, 2006
InfoNow Corporation, a leading provider of channel visibility and location service solutions, and Planet Marketing & Design Ltd. (Planet), creator of intelligent Information Technology channel marketing solutions based in the United Kingdom, today announced a partnership to increase management visibility of channel marketing programs throughout the EMEA (Europe, Middle East and Africa) market.
Planet creates specialized channel marketing programs and application solutions for high-technology companies throughout EMEA. It will work with InfoNow to promote InfoNow’s Channel InsightTM and Location InsightTM services across the region, in association with Planet’s channel marketing services.
Since its introduction in 2002, Channel Insight has been providing accurate and timely POS and channel inventory data to companies that distribute their products through indirect distribution channels. Channel Insight 7 is an on-demand, subscription-based web POS processing service providing clients with a single view of their partners and customers, enabling accurate decision making regarding channel partner performance and end customer purchase activity.
InfoNow Location Insight directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. The Location Insight service supports more than 26 languages and enables clients to easily configure and maintain business rules for each country or locality, providing a consistent, yet tailored experience for customers.
“Since 1990, InfoNow has been providing businesses with deep visibility into their point-of-sale data to let them more clearly identify their channel-based marketing partners and end customers,” said Mark Geene, CEO of InfoNow. “Channel Insight 7 provides the only ‘commission grade’ POS data that enables our clients to confidently manage rebate, incentive and commission programs by having sales data they can trust. Together with Location Insight we have been delivering accurate channel information to our clients around the globe. Working jointly with Planet, we already have signed a new Channel Insight client, and going forward we are excited about bringing both of these solutions to a broader base of European clients through Planet”
“We look forward to working with InfoNow to help extend its reach in the important EMEA marketplace,” said Katherine Laveau, Managing Director of Planet. “There is a strong demand in EMEA for the type of channel visibility and location services that InfoNow provides. This level of visibility enables us to build very sophisticated channel marketing programs and application-based solutions, previously inconceivable in EMEA. We believe that any pan-EMEA organization keen to extend its sales reach, increase purchase frequency through indirect channels and identify key sales opportunity segments, will recognize how critical the InfoNow and Planet services will be to a successful sales retention and growth strategy.”
For additional information about InfoNow's Channel Insight, Channel Insight or Location Insight™ services, contact InfoNow at 1-866-868-4669, or visit the Company's Website at www.infonow.com. In EMEA, please contact Planet on +44 (0)1628 521234 or visit the company’s website on www.planetmad.co.uk
About InfoNow Corporation
InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow Channel Insight™ gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow Location Insight™ directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow Location Insight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, Visa and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, please visit the Company's Web site at www.infonow.com.
About Planet
Planet is a specialist IT B2B Channel Marketing Agency that provides intelligence-based channel marketing solutions to some of the world’s leading IT companies. Providing channel analysis and strategy development, to programme development and implementation (including’ bespoke’ applications), Planet has earned a reputation for its ability to work closely with IT clients in developing best-of-breed marketing solutions across EMEA and beyond. By investing time to clearly understand their client’s sales and marketing objectives, Planet formulates long-term strategies, and then manages the entire execution process; developing and deploying appropriate systems to support the marketing campaigns. Planet possesses extensive client-side experience that gives them a unique insight and a true understanding of the real challenges that are faced by channel staff in sales and marketing in the IT industry. Since 1997, Planet has worked with companies such as Adobe Systems, Cisco Systems, Computer Associates, EMC Corporation, Juniper Networks, and Symantec, providing services from Accreditation/Partner Program development to highly sophisticated Motivation and Loyalty programs. For further information about Planet and to view client case studies please visit www.planetmad.co.uk www.planetmad.co.uk.