InfoNow Press Release
GLOBAL CONFERENCING SOLUTIONS PROVIDER LEVERAGES INFONOW CHANNELINSIGHT TO IMPROVE CHANNEL SALES DATA MANAGEMENT
Company uses increased access to information to improve overall operations
Denver, May 31, 2007
InfoNow Corporation, a leading provider of channel visibility and location service solutions, today announced that a leading, global provider of conferencing and collaboration solutions has successfully deployed InfoNow ChannelInsight to improve accuracy of its channel sales data management. Using ChannelInsight, the company was able to gain greater visibility into point-of-sale (POS) data, increase productivity, and ensure partner rebates and commissions were paid accurately and in a timely manner.
An executive at the conferencing solutions company commented, “In less than two months, InfoNow provided us with significantly improved visibility into our North American channel right through to our end user customer purchases. This essentially real-time visibility is helping us more effectively direct our sales, sales engineering, and marketing efforts with our global accounts. In fact, driven by these productivity improvements, we are now implementing InfoNow ChannelInsight in our European and Asia Pacific regions.”
Before deploying ChannelInsight, the company was manually processing its partners’ channel sales data in order to pay incentives and pricing rebates. Executives became concerned about the accuracy of the data and, ultimately, whether it was properly compensating channel partners. With the help of an independent auditing firm, the company learned its sales and inventory data was inaccurate, inconsistent and untimely — due mainly to the manual and fragmented data collection process.
The software-as-a service ChannelInsight solution was implemented in only seven weeks, and fully automated the process of capturing and verifying channel POS and inventory data. Now, with greater visibility into its channel, the company can better understand its market penetration and optimize sales and marketing efforts, as well as ensure its partners are paid appropriately.
About InfoNow Corporation
InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow® ChannelInsightTM gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow® LocationInsightTM directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow LocationInsight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, LaSalle Bank and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, visit www.infonow.com.