InfoNow Press Release
SECURITY SOFTWARE COMPANY EMPLOYS INFONOW CHANNELINSIGHT TO INCREASE CHANNEL PARTNER SALES
Denver, June 18, 2007
InfoNow Corporation, a leading provider of channel visibility and location service solutions, today announced that a global security and infrastructer software provider has successfully deployed InfoNow ChannelInsight to gain greater visibility into reseller sales data across Europe, Middle-East and Africa. Leveraging the accurate and timely point-of-sale (POS) data supplied by ChannelInsight, the company has been able to optimize marketing efforts and rebate programs, and ultimately increase channel partner sales.
“InfoNow ChannelInsight helped us automatically identify sales by reseller, product and location,” said the company spokesperson. “This level of visibility enables us to build very sophisticated channel marketing programs and allows us to focus our marketing and rebate efforts for maximum profitability.”
The company partners with more than 35,000 resellers around the world to bring its solutions to market. Before deploying ChannelInsight, it struggled with multiple reseller databases that contained a significant amount of inaccurate, incomplete and duplicate data. Also, the company’s manual POS data processing setup did not capture the needed detail on resellers and product sales. As a result, the company could not accurately measure reseller performance on a country-by-country basis. The lack of accurate historical data proved to be a major hurdle to setting appropriate sales goals and accurately crediting sales to resellers.
InfoNow ChannelInsight is a software-as-a-service solution that helps process channel POS and channel inventory data, giving unprecedented insight into end-customer, reseller and product sales data. With this new information, the company is now able to develop more strategic incentive and rebate programs& increase partner motivation and performance; and ensure partner activity is aligned with revenue growth objectives.
“We were impressed not only with InfoNow’s ability to provide greater and more useful channel information, but also with how fast and easy it was to implement the on-demand ChannelInsight solution,” the spokesperson added. “The benefits have been greater than expected, and our management team has been significantly impressed at the positive impact on sales results.”
About InfoNow Corporation
InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow® ChannelInsightTM gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow® LocationInsightTM directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow LocationInsight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, LaSalle Bank and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, visit www.infonow.com.