InfoNow Press Release
INFONOW RECEIVES PATENT FOR CHANNELINSIGHT TECHNOLOGY
Denver, March 4, 2008
InfoNow Corporation, the leading provider of on-demand channel data services, today announced it has been awarded a patent for its geo-spatial channel entity matching technology – the cornerstone of its ChannelInsight solution. The patent, U.S. Patent No. 7,324,987, is entitled “System and Method for Improving Resolution of Channel Data.”
Designed for companies that sell through complex networks of resellers and distributors, ChannelInsight provides unprecedented access to point-of-sale data. The patented technology ensures users gain commission-grade accuracy for both reseller and end-customer data which is unmatched in the market. With additional on-demand modules for managing rebate, pricing and inventory data, ChannelInsight provides a complete solution for optimizing product pricing, market development funds and inventory levels, among other critical channel requirements.
The patented ChannelInsight technology uses lexical data in combination with global mapping and address information to accurately identify and attribute sales to reseller and end-customer names and further match this data to customer or industry reference databases. By cleansing and matching the data through a series of lexical and geo-plausibility algorithms, the technology determines, to a more than 90 percent accuracy rate, the most likely business entities participating in the channel transaction.
“Companies have long struggled to gain access to accurate data from their channel. With our patented technology, we can help these businesses ensure they have valid and up-to-date information about their partners, products and end-customers,” said Mark Geene, CEO at InfoNow. “Using this information, ChannelInsight enables our customers to make more strategic business decisions that help both their partners and their own organizations become more successful.”
About InfoNow Corporation
Based in Denver, Colorado, InfoNow provides SaaS-based channel data services that collect, process and enrich channel sales and inventory data for companies that sell through complex channel partner networks. InfoNow’s solutions help companies such as AMD, Polycom and SMC gain rich, timely and actionable information on channel sales, including enhanced market intelligence on partners and end customers. For more information, visit www.infonow.com.