Growth - it is an absolute truth in business. Grow, or fail. You must grow your sales, markets, products and services to meet the increasingly sophisticated needs of your customers. In the channel, there is an increasing need for actionable, timely information to drive that growth. But how do you identify your end customer? How do you target your channel programs to appeal to partners? How do you know what products are succeeding in your strategic vertical markets? And how do you access that information as it's provided from many disparate sources - in multiple formats. In this program, we address those questions and more with two of the leading experts in the industry: Tiffani Bova, Gartner Research VP, and Mark Geene, CEO of Channelinsight.
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