InfoNow Press Release

InfoNow Press Release

INFONOW ADDS TO ITS SENIOR MANAGEMENT TEAM TO SUPPORT INCREASING COMPANY GROWTH

Arthur Velasquez is Appointed as Vice President of Operations

Denver October 21, 2008 – InfoNow Corporation, a leading provider of channel data management solutions, today announced the appointment of Arthur Velasquez as vice president of operations. Velasquez has extensive experience in customer service and quality service delivery that will help InfoNow increase its customer delivery capacity to meet the growing demand for services in the on-demand channel data management (CDM) market.

“As product vendors increase their dependence on channel relationships to expand their global market reach and address broader markets, the need for effective CDM solutions increases. Many product vendors experience growth pains as they expand into the channel and try to identify end customers, resellers, distributors and inventory levels,” said Mark Geene, CEO of InfoNow. “Arthur brings a proven track record of implementing quality customer delivery and support programs. His focused approach will ensure we increase our delivery capacity while working with our customers to efficiently support their growth.”

Channel Performance Optimization As dependence on indirect sales continues to grow, Channel Performance Optimization becomes a key part of business strategy by filling the gaps between ERP, CRM, PRM and compensation systems to provide real-time visibility into every channel relationship for finance, operations, sales, and marketing. Unlike the manual or internally developed processes being used today, Channel Performance Optimization solutions combine best practices for people, processes, information and technology to give businesses greater strategic influence and control over channel activities, partner relationships and end-customers.

Velasquez brings nearly 20 years of experience transforming global operations into customer focused, high growth sales engines. Most recently, Velasquez was vice president of global customer support and sales for Webroot, a provider of software security, where he increased customer delivery capacity, leveraged organizational goals to build high performing teams and molded the company’s on-demand software-as-a-service (SaaS) platform. Previously, Velasquez served as vice president of customer support and services for Intuit, Inc. where he was responsible for the service operations for the professional tax and accountant-focused division. While at Intuit, Velasquez improved first call customer issue resolutions by 19 percent year-over-year using Six Sigma methodologies. Velasquez has also held executive roles in customer support for McAfee, Inc. and Symantec Corporation.

Velasquez holds a degree in computer operations and programming from Louisiana Tech College.

About InfoNow InfoNow’s on-demand Channel Performance Optimization solutions provide global Fortune 1000 high-technology manufacturers with visibility into every channel relationship and interaction in real-time, allowing them to gain the insight necessary to find the best mix of channel actions that grow revenue and reduce cost in order to achieve sustainable competitive advantage. Combining industry best practices with patented technologies, InfoNow’s services are SAS Type II compliant to ensure timely, accurate and complete channel insights to optimize business processes. InfoNow processes over 120 million POS and inventory transactions per year delivering channel visibility, agility, and control. For more information go to www.infonow.com.