Forrester: The Five Things Channel Partners Want from Tech Vendors

This new published research from one of the leading independent research firms discusses the top five criteria channel partners use to assess technology vendors and highlights the successful tactics of two technology vendors.

Best Practice in Using Channel POS Data to Ensure Incentive Program Rebates are Processed in a Timely and Accurate Manner

Channel incentive rebate programs are becoming more and more popular as a means of targeting channel behaviors. The structure of these programs is critical to their success, with the key being to balance the rewards necessary to drive required behavior with administrative simplicity and the speed of reward. This white paper from Baptie & Company discusses the different types of rebate programs, their pros and cons, and how they can effectively be used as part of a dynamic targeted Channel program.

Measuring the Return on Investment from Channel Marketing

Unlike most other major corporate investments, marketing has historically escaped rigorous financial scrutiny, chiefly because of the difficulty inherent in measuring its impact. A reliable methodology capable of projecting and measuring an organization's return on marketing investments (ROMI) would allow a company to improve the effectiveness of its marketing programs, allocate marketing resources more effectively, and, ultimately, increase shareholder returns.

Leveraging Your Channel Point of Sale Data

Companies today are trying to find ways to address this issue, but invariably fall short of their objectives. Informal methods such as warranty cards and direct surveys only supply a small sampling of end-user data. Alias-based systems and manual matching approaches fare only slightly better but simultaneously introduce inaccuracies in their process.

A Cross-Industry Study of Channel Data Automation

The reliability of sales data has important ramifications throughout an organization in areas as diverse as sales and sales operations, finance, marketing, and production. Accurate, reliable data impacts financial reporting and compliance, including Sarbanes Oxley requirements and revenue recognition, forecasting and planning, sales compensation plan development and implementation, and much, much more.